Pop performers consider online dating programs like Tinder, Grindr promoting tunes

Pop performers consider online dating programs like Tinder, Grindr promoting tunes

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NYC – within venture to obtain a night out together, a wife or a hook-up, you might find out something else when working with internet dating apps: audio.

From Madonna to Mariah Carey, a growing quantity of acts would like to platforms like Tinder and complement promoting her audio and achieve their unique enthusiasts on-the-go. Madonna’s current album got advertised on Grindr, an app for homosexual boys, while Jason Derulo checked to Tinder to debut a music video.

Carey established a profile on Match.com to premiere the girl tunes videos for the unmarried, “Infinity,” and the other day DJ-producer Afrojack grabbed over Match’s Twitter take into account eight time to answer questions regarding really love and interactions while marketing their brand-new single, connecting singles sign in “SummerThing!”

“You would you like to get where the fans is, in which the prospective lovers is. And you also can’t only highlight on iTunes – you have reached think of alternative methods to get to an audience,” stated Joel Simkhai, the founder and President of Grindr.

Simkhai mentioned Madonna’s team contacted Grindr about working together. They founded a contest around Valentine’s time in which people would transform her profile images to mimic the record cover of “Rebel Heart” – in which Madonna’s face are covered with wires. Five winners acquired to be able to reside chat with the pop music icon, whom circulated the album in March. (more…)

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