Specific applications plus the a€?swipe left or righta€? system seems especially suited to local marketing and advertising, ads that fit the design and feel regarding the mass media format that they appear in.
In April 2021, Tinder established the very first ad campaign for Budweiser, where people viewed a Budweiser video within a couple of swipes. Customers could a€?swipe lefta€? to pass and a€?swipe righta€? to like advertising, facts which was tracked by Tinder for Budweiser. Ita€™s not difficult observe the reason why Tinder would pursue this strategy: 50 million people who are really interested. However, a branda€™s approach to this audience needs to be strategic. As an example, whenever film Ex Machina was at its publicity period, the filma€™s primary character a€?Avaa€? got launched to Tinder users as a romantic prospect (inside flick, shea€™s a robot). (more…)